Published 5 years ago on May 25, 2020
by Ramesh GunasekaranView: 3860
How often we hear from vendors that there are no regular orders or business continuity from their buyers?
In today’s world it is important for vendors to realise that they should earn their pie of orders by offering relevant products. Product development is one of the key activities through which any vendor can add value to their offering & they gain orders as a result.
Unfortunately, Product development is not considered as an important activity by many of the vendors. Some of the vendors have realised the importance of this service & are reaping benefits as substantial orders.
As we all know change is inevitable, it requires a “PARADIGM SHIFT”
To begin with, a Vendor should start believing that product development is an investment & not a liability in terms costs & time.
Product Development can yield good results if we adopt the SMART principles.
Specific to buyer
Meet Quality standards
Achievable in bulk
Reasonable cost
Timely delivery
Specific to Buyer product development ensures better hit ratio.
Developments should be customised to the brands needs in terms of design, quality specification, price brackets & timelines they work with.
A Well-developed product is of no use unless it Meets the Testing Standards. Hence, the product should be presented along with a valid test report. This gives the buyers confidence to adopt the developments immediately into the range & place orders too.
Presenting a great sample, which is not Achievable in Bulk, is of no use. Hence remember this mantra “design for delivery” not for aspiration.
Cost is the primary driving factor in today’s business across all formats. Offering a product with Reasonable Cost by understanding your buyers costing logic will help in fetching the orders.
Developments are season and requirement specific. Timely Delivery will ensure order placements.
By abiding to the SMART principles, vendors will become the most valued vendor partner by merit. This will lead to business continuity & regular order flow.
The following 5 P’s are essential requirements for a successful product development team
Tips for effective product development
1)Best raw material (fabric & trim) presentation is the first step towards success for any product development.
Offer Piece dyed fabrics in the form of lab dips, in common quality along with quality feelers as per seasonal color palette, it can help to process the orders immediately if the buyers choose the shades from your color palette as the dye recipe is ready
Offer printed fabrics with digital print blankets & cad form for selection. Offering yarn dyed look designs in print like structures, dobby, jacquard, stripes, plaids etc.,
Yarn dyed desk looms can be offered in blanket form for qualities like plain & twill chambrays, fil a fil, structures, oxfords etc. Stripes & plaids can be offered in the form of cads. Offering print imitated designs in yarn dyed with limited number of shafts, self-structure designs using different drawing & denting techniques in weaving, there by cost & timelines are not increasing.
Maintaining trim catalogues of bulk trims used in production & presenting to buyers can help to attract them.
2) Presenting the physical development samples for review to understand the drape & fall of the garments. It is suggested to make 4 samples & present 2 samples to buyers, one for wearer trial & other sample for testing, for quick results.
3) Good product development should possess the following impressive design, right choice of color, craftsmanship of the sample, hand feel, product talking points, nice packing & great presentation by the right person. Most importantly the sample should be offered at attractive costs, so that buyer is compelled to place the orders.
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62 Comments
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SivarajJun 19, 2020 at 09:50 am
A good read & way ahead for suppliers like us to move further and add value to the apparel chain
Ramesh.gJun 27, 2020 at 15:27 pm
thank you Sivaraj for your feedback & happy to know you start working further on this.
Paramesh kumarJun 14, 2020 at 08:37 am
Hi Ramesh, Wonderful way of presenting about the importance of product development thru SMART & 5Ps !!
Ramesh.gJun 27, 2020 at 15:28 pm
thank you Paramesh, yeah it is the easiest way of remembering the product development logic with SMART & 5P.
Suriyaganesh GopalJun 10, 2020 at 20:36 pm
Nice narration regarding the need for the product development sir. We are concentrating in new product developments. We welcone more useful inputs from you.
Ramesh.gJun 27, 2020 at 15:29 pm
thank you Suriya for the feedback, good to know you are concentrating on product developments.
JAGAN PKJun 09, 2020 at 15:31 pm
Good Article about PD
Ramesh.gJun 27, 2020 at 15:30 pm
thank you Jagan for the share.
Jayathirtha KampliJun 08, 2020 at 12:17 pm
?well articulated
Ramesh.gJun 27, 2020 at 15:31 pm
thank you Mr.Jaythirtha for the feedback
Satheeshkumar DharmalingamJun 06, 2020 at 13:29 pm
Very nicely explained, inputs are good, keep continuing.
Ramesh.gJun 27, 2020 at 15:32 pm
happy to have your feedback Satheesh..
Lakshmi kanthanJun 05, 2020 at 15:58 pm
Really meaningfull message for current scenario. Every one should think about this.thank you sir
Ramesh.gJun 27, 2020 at 15:33 pm
thank you lakshmi for the feedback
Paresh shahJun 13, 2020 at 19:36 pm
Well said Ramesh, this is culmination of your varied exposure across every developmental stage be it spinning / fabrics / garmenting or sourcing If the brand and vendor both identify and play by the strength of each , especially of the vendor as he is basically the one who will supply products - the collaborative efforts makes it a win win game for both keep writing Ramesh ??
Ramesh.gJun 27, 2020 at 15:34 pm
thank you paresh ji for the feedback. yeah you are absolutely right & well said. it's a joint effort.
Shah SuryakantJun 05, 2020 at 14:06 pm
Crucial inputs for Vendors to ensure much required sustainably of Business particularly during post Covid regime . And the inputs from experienced hand ..... Good job ... Rameshji
Ramesh.gJun 27, 2020 at 15:35 pm
thank you Suryakant ji for your feedback...
SandeshJun 05, 2020 at 08:10 am
SMART inputs & most helpful blog...
Ramesh.gJun 27, 2020 at 15:36 pm
thank you Sandesh ji for your feedback.
Sandeep bhatiJun 04, 2020 at 23:09 pm
Very valuable and nice blog,and it is very useful.nice presantation.
Ramesh.gJun 27, 2020 at 15:37 pm
thanks sandeep ji,
Deepak AhujaJun 04, 2020 at 22:49 pm
Absolutely Agree !! Investment in innovation will be key to sustained business growth
Ramesh.gJun 27, 2020 at 15:40 pm
thanks for the feedback Deepak...
Lav PoddarJun 04, 2020 at 22:36 pm
Very interesting posts and specific to the point..ur blogs are really good Ramesh..thanks for the insights
Ramesh.gJun 27, 2020 at 15:42 pm
thank you Poddar ji for the valuable feedback..
ShishirJun 04, 2020 at 22:28 pm
Yes as Ramesh explained SMART AND 5P very well. It very true I my self follow this. I found it essential and very successful behind the growth of our business in our Apparel, Retails and in core Textile as well. I think it is applicable for each business for their business sustainability and development in the market.
Ramesh.gJun 27, 2020 at 15:45 pm
thank you Shishir for the feedback...
Amjith Mohan KrishnaJun 04, 2020 at 22:16 pm
Nice article , informative inputs , good narration... ??Ramesh Keep Rocking....??
Ramesh.gJun 27, 2020 at 15:47 pm
thank you amjith for your feedback..
VenkateswaranJun 04, 2020 at 21:50 pm
True & Useful presentation. Great opportunity to Vendors to implement/improve their PD resources to grab business.
Ramesh.gJun 27, 2020 at 15:49 pm
thanks for your feedback venkateswaran...
Santosh SinghJun 04, 2020 at 21:42 pm
How to present New Special Finish and what about Cost.
Ramesh.gJun 27, 2020 at 15:53 pm
hi Santhosh, thanks for the feedback . we shall discuss this in offline & future blogs on your comment..
V.NachikethaJun 04, 2020 at 21:37 pm
All the aspects covered in product development. To develop the company performance ,product development is a must.
Ramesh.gJun 27, 2020 at 15:56 pm
thank you nachiketha for your wonderful feedback...
SuriyaJun 04, 2020 at 21:36 pm
Nice Narration. Need of the hour
Ramesh.gJun 27, 2020 at 15:58 pm
thank you Suriya for your feedback...
SuriyaJun 04, 2020 at 21:34 pm
Suriya
Venkatesh KumarJun 02, 2020 at 17:23 pm
Nice narration with sensible inputs Ramesh. Good job. I myself have worked in different region in india like Delhi NCR, Ludhiana, Panipet and Jaipur and right now I am in tirupur. Here people are not focusing in PD. Mind set is like we are in to basics what could be offered differently n basics. For example factory doing around 3 to 4 cr business per year will have show room to display their products and new developments in north part of India. Where as in south even with double the amount of above said turnover hardly have any show room with them. This mindset has to change and we should take measures to enhance business by investing in PD.
Ramesh.gJun 27, 2020 at 16:00 pm
thank you venkat bro, yeah it is a fact. hope the same will get changed soon..
SoundararajanMay 31, 2020 at 19:49 pm
It is yet another good endeavor to support people to know the importance of PD. Well presented...
Ramesh.gJun 27, 2020 at 16:01 pm
thank you mr. soundarajan for your valuable feedback..
SugumarMay 31, 2020 at 11:18 am
Nice presentation and useful ?
Ramesh.gJun 27, 2020 at 16:02 pm
thanks for your feedback sugumar...
NagendraMay 31, 2020 at 06:55 am
nice input
Ramesh.gJun 27, 2020 at 16:03 pm
thank you nagendar for your comment...
Kamal GuptaMay 30, 2020 at 21:37 pm
PD should be treated as essential part of company DNA . Very well rounded blog !
Ramesh.gJun 27, 2020 at 16:04 pm
i agree with you kamal ji, thanks
Ragupathy karuppannanMay 30, 2020 at 21:29 pm
SMART presentation.Very useful.
Ramesh.gJun 27, 2020 at 16:05 pm
thank you ragupathy for your feedback..
Sethuraman rangamaniMay 30, 2020 at 18:27 pm
One more important points is the feedback loop. As soon the product has been launched hed, the vendor also has to seek the performance of new products to get the feedback on sales, so that we the vendor can be ready for reorders or if there are inputs from the consumer to make changes in the next development. This will also help avoid any pitfalls in the next product development cycle.
Ramesh.gJun 27, 2020 at 16:07 pm
i agree with you sethuraman bro, feedback is an important activity to go with... thanks for your input.
Mallikarjun BevinamadMay 30, 2020 at 21:25 pm
Nice blog on pd related work
Ramesh.gJun 27, 2020 at 16:08 pm
thanks mallikarjun for your feedback..
Ketan shahMay 30, 2020 at 15:11 pm
Interesting input great
Ramesh.gJun 27, 2020 at 16:09 pm
thank you mr.ketan for your feedback..