Anecdotes / 4 years ago

The Vanity of Sizes

Anecdotes / 4 years ago

Decoding the Consumer Code

Anecdotes / 4 years ago

Grab That Attention

Anecdote #8 Let me ask you a question… What do you think is the most scarce resource in the world? Yes my friends, it is “ATTENTION” And why is attention scarce? Because it is so difficult to g...

Anecdotes / 4 years ago

Decoding the Consumer Code

Anindya’s Anecdotes #6 Do the consumers care about the count of the fabric? Do they walk into the store and be enthralled by the seasons concept/story? Do they care that this “RED” is not the ??...

Anecdotes / 4 years ago

Different Quality for Different Folks!

Anindya's Anecdotes #4 Isn’t it surprising how we all tend to see every situation with the same glasses on? We apply the same standards, measure everything against the same yardstick, have a “one ...

Anecdotes / 4 years ago

The “ORDER” of the Phoenix!

How often have we heard this dialogue by many a buyers in office? They keep resurrecting with order emails every now & then… But, is an email or a phone call an order? Let me share a humorous in...

Anecdotes / 4 years ago

Roughly right or Perfectly late???

Anindya's Anecdotes #2 “Have no fear of perfection - you'll never reach it.” So rightly said by Salvador Dali The word “Perfection” has been an enigma my whole life. We all want it, but is it ...

Anecdotes / 4 years ago

The ‘Not Invented by Me’ syndrome

Anindya's Anecdotes #1 How many times have we witnessed good idea’s go down the drain because someone in the system vociferously opposed it? Too many to count, isn’t it? In my career, I have seen ...